Online Course Pricing Calculator
Strategic pricing for your online course success.
Additional Information and Definitions
Overhead Costs
Include all fixed costs: course platform fees, video hosting, marketing budget, content creation tools, outsourced services (editing, graphics), and any monthly subscriptions needed for course delivery.
Desired Profit
Your target earnings after covering all costs. Consider your time investment, expertise value, and market positioning. Factor in taxes and platform fees (typically 20-30% for marketplaces).
Estimated Enrolled Students
Realistic enrolment estimate based on your marketing reach, niche size, and competitor analysis. Consider starting conservative (20-50 students) and adjust based on demand.
Maximise Course Profitability
Balance costs, profit goals, and market expectations to find your optimal price point.
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Course Pricing Essentials
Understanding the key factors that influence online course pricing.
Overhead Costs:
All expenses required to create and maintain your course: platform fees, marketing costs, production equipment, software subscriptions, and ongoing maintenance. These costs remain relatively fixed regardless of enrolment numbers.
Desired Profit:
Your target earnings after expenses, considering your expertise level, time investment, and market positioning. Should account for taxes, platform fees, and potential refunds or chargebacks.
Enrolment Estimate:
Projected student count based on market research, marketing reach, and competitive analysis. Consider seasonal variations and your marketing strategy's effectiveness.
Break-Even Point:
The number of enrolments needed to cover all costs. Calculated by dividing total costs by price per student, helping determine minimum viable enrolment.
Market Positioning:
How your course price compares to competitors and reflects your unique value proposition, including course depth, support level, and additional resources.
Price Elasticity:
How sensitive your target audience is to price changes. Higher prices might reduce enrolment but could attract more committed students.
5 Strategic Insights for Course Pricing
Master the art and science of pricing your online course for maximum success.
1.Value-Based Pricing
Instead of just covering costs, consider the transformation your course provides. If your course helps students earn or save significantly more than its price, they're more likely to enrol and complete it.
2.Tiered Pricing Strategy
Consider offering different package levels (Basic, Premium, VIP) with varying levels of support and resources. This can increase average revenue per student while making your course accessible to different budgets.
3.Launch Pricing Psychology
Early-bird discounts and launch specials can help gather initial testimonials and reviews. Consider starting at a lower price point and gradually increasing it as you build social proof and course improvements.
4.Retention Economics
Higher-priced courses often see better completion rates as students feel more committed. Consider how your price point affects student engagement and success rates.
5.Market Positioning Impact
Your price signals your course's value and target audience. Premium pricing can attract serious students and position you as an expert, while lower pricing might require higher volume for profitability.